For evidence, he can point to recent wins in viewership. That CNN, the first network in the 24-hour news business, reports on the ratings of two of its rivals shows just how important conservative viewers are in the industry. Fox has instituted its first major programming shift since 2017 in an attempt to stem the bleeding, to little avail. And I think were doing a pretty good job of it.. Collapse of Fox News Viewership Reflects Its Leftward Shift, Newsmax Viewership Gains Force Fox News to Reshuffle Its Programming. Forbes. Although Ruddy made a name for himself early in his career by questioning the circumstances of Clinton friend Vince Fosters death an investigation that turned into a book he later donated money to the Clinton Foundation and arranged for Bill Clinton to speak at the funeral of Ruddys former boss Richard Mellon Scaife. Its where weve been. 2, 2021 - 2:24 PM. They arent as liberal as people think they are, and they usually make an effort to be fair and not overly sensational. Newsmax CEO Chris Ruddy speaks during a dinner meeting with President Donald Trump and other business leaders, Aug. 7, 2018, at Trump National Golf Club in Bedminster, N.J. Ruddy has spoken respectfully of Bill Clinton, even likening him to Nelson Mandela in a 2014 article in Politico. If you dont, your new audience will find another home. That CNN, the first network in the 24-hour news business, reports on the ratings of two of its rivals shows just how important conservative viewers are in the industry. But OAN is growing in influenceits ratings are up by about 55 percent from a year ago . 1 in all of television in weekday primetime, topping all broadcast networks in total viewers beginning Memorial Day 2020 to date, a Feb. 2 news release said. Cheney, whose father Dick Cheney served in her seat for a decade, out-raised Hageman by more than $1.5 million in the fourth quarter of 2021, bringing in $2 million to Hageman's $443,000. Register in seconds and access exclusive features. While Newsmax's ratings have since precipitously fallen, along with the rest of cable news, the network still pulls in far more viewers than it did pre-election, averaging roughly 150,000 total viewers per day.While available in roughly 35 million householdsless than half of Newsmax's reachOAN's daily television ratings are largely . After a Newsmax anchor literally walked out of an interview with Lindell when the pillow mogul wouldnt stop ranting about voting machines, OAN publicly declared war on its cable-news rival for censoring the MyPillow CEO. We want to be a voice for them. As the two fringe cable TV outlets battle for former President Donald Trumps affections, several high-profile One America News staffers have jumped ship to Newsmaxnot just in pursuit of a larger audience, insiders said, but also as a respite from OANs increasing extremism. This statistic is not included in your account. Which makes it all the more interesting that some Trump supporters are now defecting to Newsmax. Careful observers were aware of the shift when Rupert Murdoch (a long-time member of the globalist Council on Foreign Relations) turned over control of Fox News to his sons, James and Lachland. Even niche pursuits gained, including Golf (+12%) and Tennis (+34%). In, Forbes. While available in roughly 35 million householdsless than half of Newsmaxs reachOANs daily television ratings are largely a mystery as it doesnt subscribe to Nielsen Researchs service. Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) [Graph]. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Posted by Mike LaChance Saturday, November 6, 2021 at 02:00pm 28 Comments. If you would like to customise your choices, click 'Manage privacy settings'. Total Viewers (thousands) ET: FNC: CNN: MSNBC: NEWSMAX: NEWSNATION: 6a: FOX AND FRIENDS: 827: CNN THIS MORNING: 245: MORNING JOE . As a Premium user you get access to background information and details about the release of this statistic. Following the 2020 election, questions arose as to whether these two newer and less established outlets were drawing Republicans who were angry about the election results and particularly angry with Fox News for being among the first media outlets to call the hotly contested state of Arizona for Joe Biden. Newsmax and OAN, in turn, are more likely to attract certain demographic groups than others, with some groups aligning with the audience composition of Fox News and others diverging from it. When they started examining our news coverage, they realized, well, theyre conservative but theyre not in the tank for Trump. CNN would always get boosted when there was was breaking news, but then it would go into a trough again. All Rights Reserved. When Fox News called Arizona for Biden early, viewers were outraged. Viewers are finding new homes at Newsmax, OANN, OneNewsNow (ONN), JustTheNews.com and The Christian Post. The press will say Newsmax is farther right than Fox News. In primetime, Fox News topped with an average of 2.13 million viewers, compared to 1.31 million for MSNBC and 798,000 for CNN. A small, independent cabler that began life as the religious PTL Network, the network later morphed into Inspiration before eventually settling into INSP, now with a core focus on Westerns. Chart. Trump wrote, A wonderful thing to see!. As soon as this statistic is updated, you will immediately be notified via e-mail. The latest USA Today/Suffolk poll shows that only a third of Trump voters now consider Fox News as their most trusted source of news. That is down from 58 percent back in 2016. "Newsmax is ranked fourth from the bottom in the 24-hour ratings (excluding 6 for which there are no ratings), and Newsmax is ranked 22nd out of 24 on the 'Major Networks' to which it compares itself." in April as a standout in the 11 PM ET timeslot, averaging 1.5 million viewers in the quarter to beat the competition on CNN and MSNBC in the timeslot. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. Its not true, he said. For the second time in two weeks, Newsmax is the big ratings winner, this time for its live coverage of Saturday's rally for Donald Trump and it's beating Fox in key Nielsens. Heres something you just dont see any more: Not one, but two broadcast networks managed not to decline vs. 2020. In 2021, weekday prime-time viewership dropped 38 percent at CNN, 34 percent at Fox News Channel, and 25 percent at MSNBC, according to the Nielsen company. You need a Statista Account for unlimited access. An employee of Dominion, another voting-software firm at the center of MAGA conspiracy theories, dropped a defamation suit against Newsmax after the network publicly apologized and confirmed there was no evidence for the baseless claims the channel promoted. Fox versus Newsmax and the future of Trump TV, No, Donald Trump probably wont replace Rush Limbaugh. (These days, being flat is a tremendous win.) Fox News led the way in primetime . And it struggled to find substantial attacks on the incoming Biden administration. Meanwhile, Trump took aim at the news networks ratings decline, singling out figures who have been critics or, like Fox News Chris Wallace, have posed challenging questions in interviews. Cable news ratings; Murdoch admits Fox hosts endorsed election lies; Lester Holt gets a win over David Muir. Also on the rise was TNT (10%) not a sports network per se, but clearly helped by NBA coverage and March Madness. ESPN led all, of course, up 11% to an average of 1.6 million viewers in primetime. Accessed March 04, 2023. https://www.statista.com/statistics/682131/cable-news-program-viewership-usa/, Forbes. (November 30, 2022). Chart. Those differences by education are less pronounced for both Newsmax (ranging from 7% to 11% in the four groups) and OAN (ranging from 4% to 8%). News and Opinion Networks November 30, 2022. The one exception to this trend, apparently, is right-wing Newsmax, which increased 48% (granted, from low marks to begin with), and we could say why that might be but, cmon, you know whose cult-like fan base is looking for like-minded news content. You need at least a Starter Account to use this feature. On CBS, Young Sheldon picked up some steam with 7.4 million viewers and a 0.6 rating. Michael Loccisano/Getty Images for WarnerMedia. From Sept. 1, 2018, through Aug. 31, 2020, he posted 1,206 tweets about watching cable news, 95% of which were about Fox News or Fox Business, according to Gertz's analysis. OAN says: "We have a weekend programming alert for our viewers as former President Donald Trump is gearing up for a rally in Arizona. And from what our research tells us, were one of the only networks that has had that sort of consistent growth. Then you can access your favorite statistics via the star in the header. (In actuality, there were a little more than two million ballots cast80 percent of the countys legal voters.). Profit from the additional features of your individual account. An Ivy League graduate and former investment advisor, Bob is a regular contributor to The New American, writing primarily on economics and politics. But heres who might, From J.K. Rowling to Josh Hawley, writers with unpopular beliefs are under siege. The margin was narrow Kelly averaged 229,000 viewers in the demo and MacCallum averaged 203,000 but it is still a milestone in the cable news industry, CNN reported. or a while, it looked like the dominance of Fox News could be a casualty of the 2020 election. And were obviously not going to pivot left.. What we know and dont know, Will the Supreme Court overturn Roe v. Wade? Newsmax, OAN have Fox scrambling after ratings hit. Variety is a part of Penske Media Corporation. "Leading Cable News Networks in The United States in November 2022, by Number of Primetime Viewers (in Thousands). The results also indicate that Fox News appeals more broadly across the ideological spectrum in the Republican Party. "The industry norm is to use either Nielsen's all day 24-hour ratings or Nielsen's prime time (8pm-11pm) ratings," Hartman wrote. This is the latest report in Pew Research Centers ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. and James L. Knight Foundation. We, Yahoo, are part of the Yahoo family of brands. (Interestingly enough, it was Pellegrino who aired that segment, calling out Newsmax for repeatedly muzzling Lindell before asking: Newsmax touts itself as real news for real people. The network averaged 2.5 million primetime viewers between the day after the election November 4, 2020 and Inauguration Day on January 20, 2021, Fox News reported. What the data says about gun deaths in the U.S. But is this yet another case of a so-called fair and unbiased network being swept up by leftist censorship?). Deadline is a part of Penske Media Corporation. Deep-Luck-2377 . This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. A 24-hour news channel was a comparatively small slice of the population, and if they could get 2 or 3 million people who really, really liked them, they could become No. OAN news is the only one worth watchingeven better than Newsmax. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). DirecTV is dropping One America News from its service, a spokesperson for the TV provider confirmed. But asked if Newsmax was the equivalent of a gnat to a ratings behemoth, he said no. And it attracts roughly equal portions of White, Black and Hispanic Americans. In fact, this trend is already beginning as we have seen substantial share gains versus our competition since the inauguration, Lachlan Murdoch said. Pew Research Center does not take policy positions. Two of the years biggest brand overalls were not well received by viewers. This was a change so momentous that even people in Europe took note. However, when Nielsen briefly measured One America News in spring 2019, the network only averaged 14,000 total daily viewers. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. to incorporate the statistic into your presentation at any time. As soon as this statistic is updated, you will immediately be notified via e-mail. In late November, for example, Newsmax aired several fact-checking segments pushing back on its own dishonest election coverage after voting-software company Smartmatic threatened legal action. Ruddy, 56, was on his way to lunch at Mar-a-Lago, the historic Palm Beach club that Trump owns, when he spoke with the Deseret News. 2023 Deadline Hollywood, LLC. In December, The Washington Post interviewed former Fox watchers who switched to Newsmax because they were upset when Fox called Arizona for Biden on election night, before two other networks. In the 25-54 demo, Fox News drew an average of 329,000, down 50%; compared to 179,000 for CNN, falling 68%; and 166,000 for MSNBC, off by 48%. And for conservative stars, Fox News' evening . In prime time, the total viewership drop-off was 55% . ), Besides handing over hours of airtime to Lindell so he can peddle fantasies that Trump is still president, the channel has also used Lindell as a cudgel against Newsmax in an attempt to appeal to pro-Trump viewers. That goes for Fox News (down 34%, although still tops in cable), MSNBC (-28%) and CNN (-38%). We dont believe America is further right. Editors note: The death of Rush Limbaugh, the growth of Newsmax and charges of censorship by Amazon and other book sellers are among the forces shaking up conservative media companies. Show publisher information The New American magazine, published twice a month in print and daily online, is the essential news source for freedom-loving Americans. Im sure the idea of coming to a startup and making a name for yourself at a place where you have the chance to become, say, the next Sean Hannity is very appealing to young talent, one current Newsmax staffer said. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). In fact, Trump support was so deep among Fox News viewers that the Public Religion Research Institute examined the differences between Republicans and a subset dubbed Fox News Republicans. Support for Trump was highest among the 40% of Republicans who said they trusted Fox News more than any other source. [For historical record, here are previous year-end network rankers: 2020, 2019, 2018, 2017, 2016, 2015.]. Ruddy also breaks ranks with some conservatives because hes friendly with former President Bill Clinton and former Secretary of State Hillary Clinton. On Saturday, January 15th Trump will speak to tens-of . The Rasmussen poll found that while 52% of conservatives still see Fox as their top choice, the newly emerging Newsmax TV grabbed 17% of conservative viewers who see it as their favorite. Learn more about how Statista can support your business. by Bob Adelmann November 11, 2020. The founder of Fox competitor Newsmax, Ruddy has been tilling the ground of cable news since 2014, when he added television to the offerings of the media company he started in 1998. It is also roughly on par with the 39% who said they got political news from Fox in November 2019. Fox News has dominated CNN, MSNBC and NewsNation in the ratings, posting more viewers across the day than the other three cable news networks combined from 5 p.m. to midnight Wednesday, Mediate . All Rights Reserved. Sports Networks Compared to the same month a year earlier, Fox News was off 42%, MSNBC was down 36% and CNN dropped 57%. Tucker Carlson Tonight was the top show in cable news, averaging 2.81 million total viewers, followed by Hannity with 2.59 million, The Five with 2.53 million, The Rachel Maddow Show with 2.27 million and The Ingraham Angle with 2.09 million. For their part, the much smaller Newsmax and OAN audiences are made up largely of older and White Americans and conservative Republicans. Another 9% say they watch One America News (OAN) and 20% saying they prefer "some other network" - yielding 46% of right-leaning viewers unhappy with Fox. To use individual functions (e.g., mark statistics as favourites, set Register in seconds and access exclusive features. Top posts of April 26, 2021 . What's more, Fox News ended the year as one of the top 10 networks broadcast and cable in TV viewership rankings for the advertiser-preferred 18-49 demographic. On the other hand, the smaller audiences of Newsmax and OAN are substantially more skewed to conservatives: 27% to 10% for Newsmax and 19% to 7% for OAN. Pro-Trump viewers were upset when Fox News anchor Chris Wallace ganged up on Trump during a presidential debate with Joe Biden, clearly taking sides and exposing the networks leftist and anti-Trump bias. statistic alerts) please log in with your personal account. But when Nielsen briefly tracked OAN in spring 2019, it averaged a minuscule 14,000 total daily viewers. Despite a recent New York Times column that derided him as the king of Trump TV, Ruddy said, My experience with the New York Times has always been pretty good. Currently, you are using a shared account. Fox News ratings during primetime are generally higher than its two direct competitors, . Its unclear if the competition to which Murdoch referred was Newsmax or all cable news networks. ", Forbes, Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) Statista, https://www.statista.com/statistics/682131/cable-news-program-viewership-usa/ (last visited March 04, 2023), Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) [Graph], Forbes, November 30, 2022. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. What a difference a year makes. OAN has similar age differences, with those 50 and older more likely to turn to the outlet for political news. OAN, on the other hand, has not only continued to traffic in baseless conspiracies and claims about the election, but has seemingly doubled down in recent weeks. Furthermore, in January 2021, for the total day (M-Sun 6 a.m to 6 a.m.), Fox News with an average audience of 1.3 million viewers, lagged behind CNN with 1.9 million viewers and MSNBC at 1.6 . Here, Variety recounts who was up and who was down in 2021. As a Premium user you get access to the detailed source references and background information about this statistic. The average audience (defined as the average number of TVs tuned to a program throughout a time period) for the prime news time slot (8 p.m. to 11 p.m.) increased by 61% for Fox News in 2020, to about 3.08 . Meanwhile, looking at just fall, Fox pulled ahead in adults 18-49 (1.4) to rank tops in season to date ratings, ahead of NBC (1.3), CBS (0.8) and ABC (0.8). The other thing is, they identified that core audience and gave them exactly what they wanted, and they turned out to be right.. Most-Watched Television Networks: Ranking 2021's Winners and Losers Complete Broadcast, Cable and Pay TV Ratings Ranker for 2021 in Total Viewers and Adults 18-49 "Hope everybody is watching @OANN . Could Chinas Petroyuan Give Rise to a New World Energy Order? Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. OAN has developed a solid reputation of nurturing and building talentnot taking the path of hiring former talent that may have fallen out of favor or ran into issues at a prior national news network.. REACHING THE RIGHT: One America News has become a favorite of former President Trump and his supporters. Here are the questions used for this analysis, along with responses, and its methodology. I didnt support every position he took. Were not in the tank for anybody.
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