Employees - they want to be . Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. GNA. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair.
[18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. 4.1.1. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Table of Contents. Quality Glossary Definition: Stakeholder. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Germany 5. Lets take a closer look at, Premium Stakeholder Answer (1 of 4): A number of these stakeholders can be Identified. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Bennett. Also the condition of the world economy determines the nature of its marketing policies.
[118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Easyjet. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Strong operational efficiency leading to a low-cost model. [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. EasyJet was founded by Haji-Loannou in 1994. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. It is corporates, Premium (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. 1. Government guidance and assistance available to travel and tourism businesses. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!"
The level of stakeholders depends on the political economic and social environment. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). for only $11.00 $9.35/page. Employment Most EasyJet Topics to Write about. London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. Premium In the early 2000s McDonalds saw for the first, Premium [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Good Essays. Airline Passengers occasionally had to wait longer for reimbursement of their expenses. Germany Carbon dioxide, organization. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. OPPORTUNITIES
Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. European Countries Collaboration and good relationship making EU politically stable. Stakeholders of easyjet Free Essays 2022-11-05. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Also the product that airlines serve is a somewhat typical service. Total revenue ( million) 2,362.8 1,797.2 31.5%. Ryanair PICTURE CONTENT v
In September 2018, he suggested there should be a law to favour more women pilots in the industry. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Johan Lundgren. Low-cost carrier Sociocultural impacts 7
L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. Airline [22], EasyJet's aircraft cabins are configured in a single class, high density layout. Originally . EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline.
[11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. They contracted to buy 12 brand new 737s from Boeing in 1997. Its principal activities include airline operations and aircraft trading and leasing. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. That resulted in heavy post-tax financial losses of 21.5million in February 2022.
As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium They are widely known with their, Premium Low-cost carrier They contracted to buy 12 brand new 737s from Boeing in 1997. [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. Low-cost carrier Shareholder easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. London Gatwick Airport Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. 1 Brief history of Easyjet 3
Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. Air France [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. Other impacts 10
Stakeholder US Airways. Despite the global recession the Easyjet is making significant profits. Staffing and recruiting 10
McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC.
With Nike being a huge, Premium The cookie is used to store the user consent for the cookies in the category "Performance". Popular books for Law and Public Services . [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Start a PESTEL analysis for the general business environment of EasyJet. Organization, Stakeholders
They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium Picture 1. and
[18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. 3.5.2 Boarding the plane 10
Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. Case Study easyJets $500 Million Gamble
Low-cost carrier EasyJet's biggest shareholder, the . Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million
This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Customer, Airline Assignment
The marketing decisions of the industry are to an extent based on political decisions. I have found this less to be the case with easyJet, and most of the . Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022).
3.1.1 Price List 4
10. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. This cookie is set by GDPR Cookie Consent plugin. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. 2. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. [15 marks] 4 How does easyJet affect the environment? Introduction
1.1 History. Efficiency-driven operational model ( tutto quello che c e scritto sotto)
This had a negative impact on customers, EasyJet has . Alternatively, customers can book accommodation separately at the EasyJetHotels website. London Gatwick Airport [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. 1. The airline's loyalty programme is called Flight Club. British Airways Creating a corporate culture implementing educating programs.Stelios, Premium Travel Transport and Logistics
[29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. This gives a load factor of 92.6%. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. British Airways 725 Words; 3 Pages . [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. 3. This problem has been solved! A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . Pressure groups and government. easyJet is one of the world's most successful low-cost airlines. A stakeholder can be a wide variety of people impacted or invested in the project.
( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Motivational and inspirational 2.2.4. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. folder_openmexicali east border crossing 3.5 Process 9
Lecture : Pricing and Costing 1.4 Research objectives. EasyJet has a unique geographical location because it was born in England. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Stakeholder analysis, Stakeholder Relationships
This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Strategic management The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Introduction This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. INTRODUCTION
2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Figure 1: EasyJet stakeholder map. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Airline, Impacts of Tourism
DEVELOPMENT SUGGESTIONS
Stakeholders can affect or be affected by the organization s actions objectives and policies. A shareholder can be a stakeholder. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK.
Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. Henderson, L. Neasham . Easyjet offers a reliable, on-time travel service with value-added features. [53] It also announced its first annual loss during the 25 year history of the company. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. TABLE CONTENT ii
[18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. Best Essays. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers.
Shareholders . EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium A stakeholder is someone who holds and interest in the company. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The company was founded by . Branding 11
In terms of cost leadership, easyJet takes the second position after Ryan. Conclusion 13
This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. School Number: 110131060 easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back
Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium easyJet's Strengths. Kyoto Protocol [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? P2 M1 and D1 4 min. Customer service The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Stakeholder EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. Marketing [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Good Essays. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . This website uses cookies to improve your experience while you navigate through the website. [85], EasyJet serves 136 destinations (as of February 2019). As such any organization must strive to identify its stakeholders and their specific needs, Premium They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. London Gatwick Airport The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). 1. Southwest Airlines [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. [16] They later closed three of their bases. Low-cost carrier external stakeholders are from outside of the company but, Free This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. This principle became a cornerstone of EasyJet's operations. Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. It was claimed to possess improved fuel efficiency over contemporary airliners. The airline modernised the building and painted it orange. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. Ryanair Several of these aircraft were based at Berlin-Tegel Airport, before its closure. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher.
[42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. Letter to shareholders from the Chairman of easyJet plc. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Thu 28 May 2020 04.59 EDT. However, you may visit "Cookie Settings" to provide a controlled consent. Internal stakeholders are those from within the, Premium Finally we apply these experiences to our job in the future. EasyJet company 1
[18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. 3.3 Promotion 7
A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Undoubtedly one of the key players in this progression was easyJet. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. Tesco are a one of the largest retailer stores in the world. An aerial view of SEN. It currently uses the slogan "This is Generation easyJet". Airline, INTRODUCTIONS
[82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Strategic management [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet.
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